As a hard-working, self-respecting woman in America I am somewhat confused..for a lack of a better term. These women depicted in this ad are animals, clawing, diving, and climbing their way all over this man, who, despite his weak attempts to weave his way out of the crowd of women, is basking in glory due to the fact that he is covered in women scantily dressed and literally "clawing" for his attention. While the overall ambiance of the male figure in this ad could be analyzed I would like to focus my attention on the young ladies depicted in this advertisement.
Through this ad I am reminded of the movie Mean Girls, in which high school girls literally end up kicking, clawing, tackling, and fighting each other over status or reputation. This is what is happening in this ad. Their animalistic persona created gives them a shallow sense of character with a lack of self-respect. Who would want to dive onto the ground to fight for a man, who knows absolutely nothing about you..nor necessarily cares?
Although it is this company's purpose to attract a specific target market of men to their product, they are in turn, degrading women by giving them unrealistic qualities and stereotypes. Men who are attracted to this ad believe the fact that this spray will attract women to them as if they need them to feel complete in life. It is not good enough for a man to get to know one women who is attracted to him for his personality, but he now needs a multitude of women to come charging at him to feel confident or good about himself. As long as they maintain good hygiene what's the need for them to drown themselves in the overpowering smell of cologne.
